Digital Rush AI
Book a free fit call

Custom software · Perth

Custom software
for the job that keeps eating your week.

For Perth and WA service businesses whose quoting, scheduling, follow-up or admin still runs on inboxes, spreadsheets and memory. Bring one job that keeps eating time. I'll map it, then scope the smallest build worth paying for, or tell you not to build. The first conversation is free.

Most first builds I would take on sit between $5,000 and $15,000. Smaller automations can be less. The written scope gives the real number.

Book a free fit call ↓See how a build runs ↓
Email me. I reply within one working day. ↗
EXAMPLEWHAT A BUILD LOOKS LIKE
INBOXSHEETCRMCALENDAR
THE JOBWHAT COMES IN → WHO DECIDES → WHAT HAPPENS → HOW WE KNOW

Unclear cases stop for a person. Everything that happens is recorded.

WORK QUEUEAPPROVALNEXT ACTIONRESULT
THE WRITTEN SCOPE SAYS WHAT IS IN, WHAT IS OUT, WHO OWNS IT AND WHO MAINTAINS IT
Karan Thete builds the workPerth · ABN 21 729 039 895Try the example workflow consoleFour real builds and one demo you can inspect

FICTIONAL FIELD-SERVICE EXAMPLE

01 / PROBLEM

Quoted, chased, rebooked, re-typed. And it is only Tuesday.

The quote you meant to send. The job booked in a group chat. The spreadsheet only you understand. None of it is hard. All of it is yours, and it happens after hours.

02 / AGITATE

It is not one job. It is every week.

Put your own numbers into the calculator below. Then add the mistakes: the double booking, the invoice sent twice, the customer who asked the same question three times.

03 / AGITATE

You have tried the apps.

A CRM you stopped opening. A spreadsheet only you understand. Every new app was another place to check. None of it was built around how your week actually runs.

04 / SOLUTION

One tool, built around your jobs.

Every enquiry lands in one place with a name and a date. The next step is visible, and anything unusual stops for a person instead of disappearing.

05 / SHOW ME

Here is what that can look like.

Try the example console. Your tool would be built around your jobs, your quoting and your calendar. Bring the real process and Karan will tell you whether it is worth fixing.

TRY IT · EXAMPLE WORKFLOWFieldflow console

FICTIONAL SAMPLE JOBS

WORK ITEMOWNERNEXT ACTIONSTATE
New enquiry 014UnassignedQualify requestNEW
Quote follow-up 021SamConfirm decisionREADY
Site visit 008AlexSend checklistQUEUED
EXAMPLE INTERFACEFICTIONAL SAMPLE JOBS
EXAMPLE WORKFLOWFieldflow
FICTIONAL SAMPLE

08Open items

03Need judgment

01
New enquiry

Qualify request

Needs owner
02
Quote changed

Compare version

Review
03
Site visit

Send checklist

Ready
ONE OWNERONE NEXT ACTIONDECISION HISTORY

What happens first

One repeated job.
Not a wish list.

You bring one job that keeps repeating. I look at whether the problem is clear enough to fix. The answer might be no build, a small automation, a tool for your team or a bigger system with its own scope.

01Tell me

Describe the repeated job, timing and business context.

Form or call
02Free fit call

Check who owns the job, what is getting in the way and whether it is a fit.

Nothing is agreed yet
03Map

Write down the inputs, decisions, exceptions and what finished means.

Only if we both say yes
04Scope

Define the smallest useful build, what is excluded and what it costs.

Written price and scope
05Build and test it

Build the agreed job and test what happens when something goes wrong.

The scope is the contract

What you get

A defined job,
not an open-ended build.

A first custom build is usually $5,000 to $15,000. A smaller automation can cost less. The written scope sets the exact price.

  1. 01

    A one-page map of the job

    The people, handoffs, exceptions and finish line in one place.

  2. 02

    A written scope and price

    What is included, what is not and how the build will be accepted.

  3. 03

    The tool

    The smallest useful set of screens, records and rules for the agreed job.

  4. 04

    A handover note

    Something your team can follow without reverse-engineering the build.

  5. 05

    Fourteen fix days

    Anything in scope that does not work as written is fixed for 14 days after handover.

Put a number on it

What the workaround costs
before you price a fix.

A plain estimate of the hours going into one repeated job today. It is not a savings promise.

Before any code

What we agree
in writing first.

01

How the job runs

What comes in, who decides, what happens next and what finished means.

02

Where a person decides

Which actions can move, which require approval and how exceptions return to the path.

03

What is in and out

Tools, records, connections, access, exclusions and outside services.

04

Who owns and maintains it

Scope, acceptance records, ownership, maintenance and commercial terms written in the proposal.

A visible starting point

A written scope and a direction you can see.

These fictional café examples show the format, not your finished project. The real versions describe your agreed job, customer actions, supplied material and exclusions before detailed production begins.

Example one-page scope for the fictional Westward Crumb café demo
Example written scopeCustomer actions, supplied content and exclusions in one view.
Example desktop and phone design direction for the fictional Westward Crumb café demo
Example visual directionDesktop and phone layouts checked together before the build expands.

Fictional demonstration only. A real project uses the business owner's approved material and requirements.

Who this suits

A focused fit,
or a better alternative.

GOOD FIT

Worth a conversation when

  • one job repeats often enough to matter;
  • the team can show how it works today;
  • one person can decide the rules and exceptions;
  • you can describe what a useful result would look like.
OTHER OPTIONS

Another route may fit better when

  • the request starts with a feature list only;
  • no one owns the job or its decisions;
  • the people doing the work cannot show what happens;
  • the job needs a large multi-team programme rather than one focused workflow.

Is this you?

Where does the work
start slipping?

Choose the pattern closest to your business. The diagram shows what needs to become visible before software is worth discussing.

YOUR WORK / SELF-CHECKPATTERN 01 / 04
01

Enquiries arrive, but ownership is unclear

ASK YOURSELFCan you see who owns every new enquiry and the next action without opening three tools?
  • One capture point
  • A visible owner
  • A dated next action
WORTH A LOOK WHEN

Map it when new work can sit unseen, be answered twice or depend on somebody remembering it.

This is a conversation aid, not an automated assessment or a savings promise.

Your options

Me, an agency,
or do it yourself.

The right choice depends on the size of the job, the specialist capacity you need and how much design, testing and maintenance your team can carry.

CompareKaran (Digital Rush AI)Typical agencyDIY or internal
Who you work with

Karan stays with the work from the first map through implementation.

A broader team can bring more specialist capacity, with handoffs between roles.

Your own operator or builder owns every decision and handoff.

Starting scope

One well-defined workflow with an owner, visible rules and a useful definition of done.

Can suit a larger programme that genuinely needs several disciplines at once.

Fastest for simple, low-risk experiments your team can safely own.

Diagnosis

The current process, exceptions and recovery are mapped before the build grows.

Discovery depth and who leads it depend on the agency and engagement model.

Your team carries the process-design work and decides what proof is enough.

Approvals and exceptions

Human decisions, stopped states and escalation paths are part of the agreed scope.

Can be handled well when they are explicitly included in discovery and scope.

You define, build, test and monitor every approval and recovery path.

Ownership after launch

Access, licences, maintenance and handover are written into the proposal.

Ownership and support vary by contract, platform and delivery model.

Maximum internal control, with monitoring and maintenance staying inside the business.

Best suited to

A focused workflow where direct access to the person scoping and building it matters.

A larger programme that needs several specialist roles working at the same time.

A simple, low-risk job your team has the time and skills to build, test and maintain.

Founder-led in Perth

Work directly with the person building it.

Karan scopes the job, builds the agreed solution, tests it and stays accountable through handover. You do not have to repeat the same context to a chain of account managers and delivery teams.

Other things I build

WEBSITESWebsites for Perth small businesses.FOUNDING PILOTRead about the Lead Reactivation founding pilot.

Questions before enquiry

Clear answers
before a call.

01What workflows are suitable?+

A good candidate is one repeated job with a clear owner and a result the team can recognise. That might be quote follow-up, booking admin, approvals or record updates. Show me the real rules and exceptions and I will tell you whether it fits.

02Do I need to know exactly what should be built?+

No. Bring the job that keeps repeating and show me how it works now. The fit call is for deciding whether the problem is clear enough to fix, not testing whether you can write a software brief.

03Can Digital Rush AI work with our existing tools?+

Possibly. I review your current inboxes, spreadsheets, CRM, calendar and handoffs before suggesting a replacement. I only include a connection after its access and limits are checked.

04What happens when a process needs human approval?+

I make that approval a clear stop with a named owner, the information needed to decide and a visible next action.

05How are exceptions handled?+

They should stop safely, explain what needs attention and go to a person who can act. I define that recovery before implementation starts.

06Is this an off-the-shelf product?+

No. I build around one specific business job. If an existing product or a smaller change is the better answer, I will recommend that instead.

07How does a project start?+

Start with the free fit call or use the detailed form if writing is easier. Nothing is agreed on that call. Any discovery or build gets its own written scope, responsibilities and price.

08What should I bring to the fit call?+

Bring one repeated job, the person who owns it, the tools it moves through and one or two examples of where it slows down. Do not send passwords or sensitive customer data.

09What happens after the call?+

I will tell you whether the job is ready for a useful next step. That may be no build, a smaller process change, further discovery or a written proposal.

10Can I describe the workflow before booking?+

Yes. Use the detailed form below the calendar to explain the job, timing and business context before you choose a next step.

11What does it cost?+

The fit call is free. Most first builds I would take on sit between $5,000 and $15,000; smaller automations can be less. You get the real number in the written scope.

Book a free fit call

Bring one repeated job.
We'll see if it fits.

You do not need a specification. Bring the person who owns the process, the tools it moves through and an example of where it waits or breaks.

Prefer to write it down first?
AVAILABLE TIMES

Choose a time to talk about the repeated job.

Pick a time that suits you. You will add your contact details in Cal.com.

Open the booking page directly ↗

Available times load when this section enters view.

Or describe it in writing

Describe the job
before you book.

Nothing is agreed by sending this. I read it and reply with the clearest next step.

  • What does it cost? The first call is free; a first build is usually $5,000 to $15,000.
  • Need a specification? No. Bring the job.
  • What if it is not worth building? Karan will say so.
KARAN READS EVERY ENQUIRY

Describe one repeated job in your own words. You do not need a software brief.

Add useful context Optional

Only provide business-process information you are authorised to share. Do not include passwords, health information, financial credentials or customer records. Read the form privacy notice. Read the website and enquiry terms.